The Maya Ives project is based on a conceptual clothing brand, focusing on being sustainable and luxury while still keeping a down-to-earth feeling. During the branding of this project a brand guideline was made including thing such as personality and positioning, inspiration, logo guidelines, typefaces, colour specification and mockups. Combining the letters M and I, the widest and the most narrow letters in the alphabet, was a challenge but the result created a minimalistic monogram.
