In the hospitality industry, sensory impressions play a key role. The project was designed to challenge us to explore more or less remote parts of the world within a sector where it is essential to convey strong concepts. Another equally important aspect of this project was learning how to work in teams. Whatever industry you work in as a visualizer, it's important to be able to collaborate. Looking at the collective qualities of the team, sharing resources and following a common structure is key.
"About six miles southeast of the center of Guadalajara city you’ll find the trendy and artistic neighborhood of Tlaquepaque. A colonial town dating back to Hispanic times. The shops specialize in art and craft works from all over Mexico, with a particular emphasis on ceramics, bronze, sculpture, wooden furniture, papier-mâché, blown glass, and embroidered cloth. The look, feel, and atmosphere around Tlaquepaque is distinctly colonial; there are various pedestrian areas featuring a wide assortment of charming cafés and restaurants—some with outside tables where you can watch the world go by. Street performers provide curbside entertainment while musicians’ instruments fill the air with the warm sound of Mexican music."
After some cultural research we created a moodboard - inspired by arches and stairs, an earthy teracotta pallette and various Mexican patterns
This is how scetching looks like in 3d. The sketch provided a good base that helped me make good design choices and necessary changes
My visualization of the hotel reception
The combined visualizations from Emma McDade (suit), Julia Palm (reception) and Fanny Lindersson (rooftop)